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Bay County, FL

RANK #889 / 996  ·  POP 181,055  ·  FL

PROJECTED GROWTH: -1.5%

Bay County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Bay County?

Panama City Beach, a prominent town in Bay County, Florida, is known for its 27 miles of white sand beaches and clear emerald waters. The county is located in the Florida Panhandle, approximately 100 miles southwest of Tallahassee. Commuting within Bay County is facilitated by major highways like U.S. 98 and U.S. 231, and a public bus system called Bayway serves Panama City, Panama City Beach, Lynn Haven, and other areas. The community offers extensive outdoor recreation, including St. Andrews State Park, which provides opportunities for snorkeling, kayaking, and fishing. Conservation Park features over 24 miles of trails and boardwalks for hiking and biking. The area also boasts natural springs like those along Econfina Creek, popular for paddling and swimming.

Life in Bay County offers a blend of coastal living and community amenities. The Bay District Schools system serves over 27,000 students across 49 schools, with public schools generally performing above average. The economy is significantly influenced by its military presence, including Tyndall Air Force Base and Naval Support Activity Panama City, which contribute to a strong defense and aerospace sector. Recent economic developments include investments in manufacturing and aviation, with new businesses and infrastructure projects underway. The area also sees ongoing expansion in residential and commercial sectors, including a 55+ community and mixed-use waterfront developments.

[02] Market Snapshot

Housing Ratio
4.3x

Below national median (4.7x)

GDP Growth
+2.2%

Below national median

Home Prices
-3.1%

Prices declining

Climate & Terrain
2.1

Moderate climate & terrain

Price/Rent
12x

Below national median (13x)

Housing is fairly valued at 4.3x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Bay County U.S. National

The Numbers

DEMOGRAPHICS
Population
181,055
-0.18% YoY
Median Household Income
$65,999
Median Home Value
$246,800
-3.12% 12mo
Median Rent
$1,311
Average Annual Pay
$53,407
+3.7% YoY
Employment
82,632
+2.7% YoY
Income-to-Home-Value
0.2674
More affordable than average
Migration Inflow
3.23%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$350,000
Days on Market
98
Slower market
Months of Supply
7.4
Buyer's market
Sale-to-List Ratio
96.0%
Negotiation room for buyers
Sold Above List
6.1%
Listings w/ Price Drops
22.4%
Building Permits (2024)
2,473
Single-Family Permits
1,886

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$404M
TOTAL
PROJECT AMOUNT STATUS
Mule Creek Renewable Energy Center
Duke Energy Florida
$75M Operating
Sandy Creek Solar Power Plant
Duke Energy Florida
$75M Operating
Bay Ranch Solar Power Plant
Duke Energy Florida
$75M Operating
FPL Saw Palmetto Solar Energy Center
Florida Power & Light Company (FPL)
$74M Operating
FedEx Ground Regional Distribution Facility
FedEx
$55M Operating
Voltari Electric Shipyard (former Queen Craft Shipyard)
Voltari Electric
$50M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.2% 39 percentile
Population Growth -0.2% 21 percentile
Income Growth +9.1% 66 percentile
Vacancy Rate 1.6% 20 percentile
Home Price Change -3.1% 9 percentile
Rent Growth +1.0% 19 percentile
Price/Rent 12x 64 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Bay County, FL a good place to move to?

Bay County has a Boom Town Index score of 11/100, ranking #889 among 996 U.S. counties. With job growth at +2.7% and a median household income of $65,999, it faces some economic headwinds compared to faster-growing counties.

Is Bay County affordable?

The median home value in Bay County is $246,800 with median rent at $1,311/month. The income-to-home-value ratio is 0.2674, which is more affordable than the national average.

Is Bay County growing or shrinking?

Population growth: -0.2% year-over-year. Job growth: +2.7%. Home values changed -3.1% in the past 12 months.

Are people moving to Bay County?

Yes — 3.23% of Bay County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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