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Cole County, MO

RANK #9 / 996  ·  POP 76,890  ·  MO

PROJECTED GROWTH: +4.8%

Cole County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Cole County?

Cole County, Missouri, is defined by its role as home to Jefferson City, the state capital, which features the prominent Missouri State Capitol building overlooking the Missouri River. Located in central Missouri, the county is about a two-hour drive from both St. Louis and Kansas City. The community maintains a balance between urban and rural characteristics. Commutes within Cole County are shorter than the state average, with an average travel time of 18.4 minutes. The Missouri River forms the county's northern border, offering opportunities for water sports, fishing, and hiking along trails like the Katy Trail. Local parks, such as Binder Park, provide additional outdoor recreation with trails, fishing lakes, and disc golf courses.

Life in Cole County is characterized by a stable community with a focus on public services and education. The county is served by several public school districts, including Jefferson City Public Schools and Blair Oaks R-II School District, which are considered above average. The economy is largely driven by government, education, and healthcare sectors due to Jefferson City's status as the state capital and home to Lincoln University. Recent economic developments include investments in infrastructure and the redevelopment of the Missouri State Penitentiary site, which aims to create new business opportunities. There is also a growing interest in expanding sales tax to include services, which could impact county revenue.

[02] Market Snapshot

Housing Ratio
2.6x

Undervalued relative to economy

GDP Growth
+4.5%

Well above national median

Home Prices
+6.6%

Outpacing national median

Climate & Terrain
1.0

Moderate climate & terrain

Price/Rent
18x

Above national median (13x)

Housing looks undervalued at 2.6x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Cole County U.S. National

The Numbers

DEMOGRAPHICS
Population
76,890
-0.67% YoY
Median Household Income
$70,667
Median Home Value
$198,900
+6.64% 12mo
Median Rent
$783
Average Annual Pay
$55,952
+4.9% YoY
Employment
54,302
+1.6% YoY
Income-to-Home-Value
0.3553
More affordable than average
Migration Inflow
4.29%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$269,900
Days on Market
21
Active market
Months of Supply
1.8
Seller's market
Sale-to-List Ratio
100.4%
Homes selling above asking
Sold Above List
3.3%
Listings w/ Price Drops
33.3%
Building Permits (2024)
171
Single-Family Permits
157

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$35,533M
TOTAL
PROJECT AMOUNT STATUS
Amazon Web Services (AWS) "Project Green" Data Center Campus
Amazon Web Services (AWS)
$35,000M Proposed
Google Data Center
Google
$500M Proposed
Cole County Capital Improvements Program (Roads, Bridges, Stormwater)
Cole County
$33M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.5% 78 percentile
Population Growth -0.7% 7 percentile
Income Growth +9.2% 67 percentile
Vacancy Rate 1.8% 11 percentile
Home Price Change +6.6% 96 percentile
Rent Growth +10.9% 98 percentile
Price/Rent 18x 17 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Cole County, MO a good place to move to?

Cole County has a Boom Town Index score of 99/100, ranking #9 among 996 U.S. counties. With job growth at +1.6% and a median household income of $70,667, it's an above-average county on economic indicators.

Is Cole County affordable?

The median home value in Cole County is $198,900 with median rent at $783/month. The income-to-home-value ratio is 0.3553, which is more affordable than the national average.

Is Cole County growing or shrinking?

Population growth: -0.7% year-over-year. Job growth: +1.6%. Home values changed +6.6% in the past 12 months.

Are people moving to Cole County?

Yes — 4.29% of Cole County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Winnebago County, IL 100 Madison County, NY 100 Oswego County, NY 100 Valencia County, NM 100 Taylor County, TX 100 Allen County, OH 100 Newton County, MO 99 Dodge County, WI 99