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Collier County, FL

RANK #949 / 996  ·  POP 380,221  ·  FL

PROJECTED GROWTH: -2.7%

Collier County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Collier County?

Collier County, Florida, is distinguished by its vast natural landscapes, with over 75% of its land dedicated to federal, state, and county parks and conservation areas. This includes significant portions of Everglades National Park and Big Cypress National Preserve, offering extensive opportunities for outdoor recreation like airboat tours, kayaking, fishing, and wildlife viewing, particularly for the endangered Florida panther. Naples, the county seat, is a notable town known for its Gulf of Mexico beaches and cultural amenities. Commute options within the county include Collier Area Transit (CAT) bus services, which also connect to towns like Immokalee and Marco Island. The community offers a blend of metropolitan sophistication and natural beauty.

Life in Collier County attracts a mix of residents, including retirees and families, drawn by the quality of life and highly-rated public schools. The economy is driven by sectors such as tourism, which has shown recovery and growth in recent years. There is also ongoing investment in energy-related industries, contributing to the county's economic landscape. The county's commitment to preserving natural lands also supports tourism and enhances property values.

[02] Market Snapshot

Housing Ratio
6.1x

Above national median (4.7x)

GDP Growth
+5.8%

Well above national median

Home Prices
-6.3%

Prices declining

Climate & Terrain
5.0

Favorable climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 6.1x relative to local economic output. Climate and geography support a structural premium. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Collier County U.S. National

The Numbers

DEMOGRAPHICS
Population
380,221
+1.99% YoY
Median Household Income
$82,011
Median Home Value
$443,700
-6.33% 12mo
Median Rent
$1,599
Average Annual Pay
$68,041
+4.3% YoY
Employment
171,813
+3.6% YoY
Income-to-Home-Value
0.1848
Near national average
Migration Inflow
2.16%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$700,000
Days on Market
80
Slower market
Months of Supply
8.0
Buyer's market
Sale-to-List Ratio
94.4%
Negotiation room for buyers
Sold Above List
4.3%
Listings w/ Price Drops
33.3%
Building Permits (2024)
3,524
Single-Family Permits
2,466

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$340M
TOTAL
PROJECT AMOUNT STATUS
Goldenrod Solar Project
Undisclosed
$75M Planned
Immokalee Solar Energy Center
Florida Power & Light Co. (FPL)
$74M Operating
Amazon Last-Mile Logistics Facility
Amazon
$50M Under Construction
Uline Distribution Facility
Uline
$50M Under Construction
Affordable Housing Development (Greenway and Frriie Road)
Habitat for Humanity (in partnership with another developer)
$50M Proposed
Tillman Fiber Optic Network
Tillman FiberCo Florida LLC
$40M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +5.8% 89 percentile
Population Growth +2.0% 89 percentile
Income Growth +8.6% 52 percentile
Vacancy Rate 1.4% 24 percentile
Home Price Change -6.3% 1 percentile
Rent Growth +0.3% 13 percentile
Price/Rent 14x 47 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Collier County, FL a good place to move to?

Collier County has a Boom Town Index score of 5/100, ranking #949 among 996 U.S. counties. With job growth at +3.6% and a median household income of $82,011, it faces some economic headwinds compared to faster-growing counties.

Is Collier County affordable?

The median home value in Collier County is $443,700 with median rent at $1,599/month. The income-to-home-value ratio is 0.1848, which is less affordable than the national average.

Is Collier County growing or shrinking?

Population growth: +2.0% year-over-year. Job growth: +3.6%. Home values changed -6.3% in the past 12 months.

Are people moving to Collier County?

Yes — 2.16% of Collier County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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