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Columbia County, WI

RANK #74 / 996  ·  POP 58,272  ·  WI

PROJECTED GROWTH: +3.1%

Columbia County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Columbia County?

Columbia County, Wisconsin, offers a blend of history and natural beauty, often referred to as "Madison's beautiful backyard country." The county seat, Portage, is a notable town with 22 parks and access to the Ice Age Trail, which also snakes through the city. Located in south-central Wisconsin, Columbia County is about 35 minutes from Madison, 90 minutes from Milwaukee, and three hours from Chicago, making it accessible for commuters. The community maintains a balance of rural charm and convenient access to larger cities, with a landscape shaped by glacial activity, featuring state natural areas, river trails, and nature preserves. Life in Columbia County is characterized by a strong sense of community and access to outdoor activities. The public schools in the county are above average, with the Fall River School District, Poynette School District, and Lodi School District ranking among the best. The local economy is diverse, with agriculture playing a significant role through family-owned farms, food processors, and related businesses. Recent economic developments include investments in energy and infrastructure, such as a proposed large-scale wind farm.

[02] Market Snapshot

Housing Ratio
4.5x

Below national median (4.7x)

GDP Growth
+0.4%

Well below national median

Home Prices
+6.8%

Outpacing national median

Climate & Terrain
-0.5

Below-average climate & terrain

Price/Rent
22x

Prices detached from rents

Housing is fairly valued at 4.5x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Columbia County U.S. National

The Numbers

DEMOGRAPHICS
Population
58,272
+0.09% YoY
Median Household Income
$79,271
Median Home Value
$243,600
+6.82% 12mo
Median Rent
$911
Average Annual Pay
$52,667
+3.1% YoY
Employment
21,963
+0.2% YoY
Income-to-Home-Value
0.3254
More affordable than average
Migration Inflow
4.8%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$295,000
Days on Market
63
Slower market
Months of Supply
3.6
Balanced market
Sale-to-List Ratio
98.2%
Near asking price
Sold Above List
30.0%
Listings w/ Price Drops
9.7%
Building Permits (2024)
181
Single-Family Permits
137

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$1,546M
TOTAL
PROJECT AMOUNT STATUS
Columbia Wind Project
Alliant Energy
$730M Proposed
Good Oak Solar Park & Gristmill Solar Park (Combined)
OneEnergy Renewables (purchased by We Energies, WPS, MGE)
$361M Under Construction
High Noon Solar and Battery Park
Invenergy LLC (purchased by We Energies, WPS, MGE)
$300M Under Construction
I-39/90/94 Wisconsin River Bridge Replacement
Wisconsin Department of Transportation
$80M Under Construction
Associated Milk Producers Rebuild
Associated Milk Producers
$46M Completed
Columbia Energy Storage Project
Alliant Energy
$30M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +0.4% 10 percentile
Population Growth +0.1% 33 percentile
Income Growth +7.4% 25 percentile
Vacancy Rate 0.8% 76 percentile
Home Price Change +6.8% 97 percentile
Price/Rent 22x 4 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Columbia County, WI a good place to move to?

Columbia County has a Boom Town Index score of 93/100, ranking #74 among 996 U.S. counties. With job growth at +0.2% and a median household income of $79,271, it's an above-average county on economic indicators.

Is Columbia County affordable?

The median home value in Columbia County is $243,600 with median rent at $911/month. The income-to-home-value ratio is 0.3254, which is more affordable than the national average.

Is Columbia County growing or shrinking?

Population growth: +0.1% year-over-year. Job growth: +0.2%. Home values changed +6.8% in the past 12 months.

Are people moving to Columbia County?

Yes — 4.8% of Columbia County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Winnebago County, IL 100 Madison County, NY 100 Oswego County, NY 100 Valencia County, NM 100 Taylor County, TX 100 Allen County, OH 100 Newton County, MO 99 Dodge County, WI 99