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Dane County, WI

RANK #408 / 996  ·  POP 559,891  ·  WI

PROJECTED GROWTH: +1.1%

Dane County sits in the middle of the pack — stable but not accelerating.

[01] Why Dane County?

The presence of the University of Wisconsin-Madison shapes much of Dane County, a region in south-central Wisconsin. The county seat, Madison, is the state capital and the second-largest city in Wisconsin. Commuting within Dane County is supported by public transit, including bus services that extend to surrounding towns like Fitchburg, Middleton, Monona, Sun Prairie, and Verona. The area offers extensive outdoor recreation, with over 200 miles of trails for biking, hiking, and cross-country skiing, alongside numerous parks and five lakes. This blend of urban amenities and natural scenery contributes to a distinctive community feel.

Life in the county is characterized by access to educational institutions and diverse communities. Public schools in towns such as Middleton-Cross Plains, Waunakee, and Verona are highly rated. The economy is driven by sectors like education and health services, with the University of Wisconsin's hospital system being a significant employer. Information technology and agriculture also contribute to the economic landscape. Recent developments indicate ongoing investment in commercial and residential construction, as well as growth in technology and energy sectors.

[02] Market Snapshot

Housing Ratio
3.8x

Undervalued relative to economy

GDP Growth
+2.9%

Above national median

Home Prices
+2.6%

Outpacing national median

Climate & Terrain
-0.2

Below-average climate & terrain

Price/Rent
17x

Above national median (13x)

Housing looks undervalued at 3.8x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Dane County U.S. National

The Numbers

DEMOGRAPHICS
Population
559,891
+0.8% YoY
Median Household Income
$84,297
Median Home Value
$342,900
+2.63% 12mo
Median Rent
$1,268
Average Annual Pay
$74,481
+4.1% YoY
Employment
359,249
+1.7% YoY
Income-to-Home-Value
0.2458
Near national average
Migration Inflow
2.95%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$448,700
Days on Market
78
Slower market
Months of Supply
3.2
Balanced market
Sale-to-List Ratio
99.6%
Near asking price
Sold Above List
28.1%
Listings w/ Price Drops
10.2%
Building Permits (2024)
5,477
Single-Family Permits
1,408

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$12,724M
TOTAL
PROJECT AMOUNT STATUS
QTS Data Center Campus
QTS Data Centers
$12,000M Proposed
Koshkonong Solar Energy Center
Invenergy (acquired by We Energies, WPS, MGE)
$279M Under Construction
Amazon Fulfillment Center
Amazon (Developer: Trammell Crow Company)
$245M Under Construction
Epic Systems Campus Expansion (Other Worlds, Underhill, Black Hole)
Epic Systems
$150M Under Construction
Sunnyside Solar Energy Center
Madison Gas and Electric (MGE)
$50M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.9% 55 percentile
Population Growth +0.8% 65 percentile
Income Growth +7.5% 25 percentile
Vacancy Rate 0.9% 68 percentile
Home Price Change +2.6% 67 percentile
Rent Growth +2.3% 39 percentile
Price/Rent 17x 18 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Dane County, WI a good place to move to?

Dane County has a Boom Town Index score of 59/100, ranking #408 among 996 U.S. counties. With job growth at +1.7% and a median household income of $84,297, it's an above-average county on economic indicators.

Is Dane County affordable?

The median home value in Dane County is $342,900 with median rent at $1,268/month. The income-to-home-value ratio is 0.2458, which is less affordable than the national average.

Is Dane County growing or shrinking?

Population growth: +0.8% year-over-year. Job growth: +1.7%. Home values changed +2.6% in the past 12 months.

Are people moving to Dane County?

Yes — 2.95% of Dane County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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