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Florence County, SC

RANK #315 / 996  ·  POP 137,015  ·  SC

PROJECTED GROWTH: +1.5%

Florence County combines solid growth with real affordability — a rare combination.

[01] Why Florence County?

Florence County, South Carolina, is often recognized for its central location in the Pee Dee region and its historical ties to the railroad, which established the city of Florence as a transportation hub in the 1800s. Situated in east-central South Carolina, it's about an hour's drive from the beaches of Myrtle Beach and the state capital, Columbia, making it accessible for both coastal recreation and city amenities. The county offers a mix of urban and rural settings, with the Lynches River and Great Pee Dee River providing opportunities for outdoor activities like kayaking, fishing, and hiking in parks such as Lynches River County Park.

Life in Florence County is characterized by a balance of affordability and access to necessary services. The public school system is generally rated as above average, with four school districts serving the county. Commute options include local bus services provided by the Pee Dee Regional Transportation Authority, though personal vehicles are common. The economy is experiencing growth, attracting new residents with its lower cost of living. Major investments are flowing into sectors such as industrial, logistics, and manufacturing, contributing to job creation and a growing labor market. Healthcare and education also represent significant employment sectors in the county.

[02] Market Snapshot

Housing Ratio
2.8x

Undervalued relative to economy

GDP Growth
+3.6%

Above national median

Home Prices
+3.3%

Outpacing national median

Climate & Terrain
-0.6

Below-average climate & terrain

Price/Rent
10x

Strong rental yield

Housing looks undervalued at 2.8x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Florence County U.S. National

The Numbers

DEMOGRAPHICS
Population
137,015
-0.19% YoY
Median Household Income
$56,088
Median Home Value
$157,400
+3.27% 12mo
Median Rent
$871
Average Annual Pay
$52,861
+5.5% YoY
Employment
68,848
+1.5% YoY
Income-to-Home-Value
0.3563
More affordable than average
Migration Inflow
2.7%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$284,000
Days on Market
103
Slower market
Months of Supply
7.1
Buyer's market
Sale-to-List Ratio
95.8%
Negotiation room for buyers
Sold Above List
7.6%
Listings w/ Price Drops
17.3%
Building Permits (2024)
666
Single-Family Permits
580

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$3,322M
TOTAL
PROJECT AMOUNT STATUS
AESC EV Battery Gigafactory
AESC
$3,120M Under Construction
Cheney Brothers Distribution Facility
Cheney Brothers
$66M Under Construction
Florence County Solar Portfolio (multiple projects)
Various (Cypress Creek Renewables, Coronal Energy, NARENCO, SolRiver Capital LLC)
$50M Operating
Pamplico Natural Gas Pipeline (River Neck to Kingsburg)
Dominion Energy
$50M Under Construction
Innovative Construction Group Facility
Innovative Construction Group (ICG), a subsidiary of PulteGroup, Inc.
$36M Completed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +3.6% 67 percentile
Population Growth -0.2% 21 percentile
Income Growth +8.1% 38 percentile
Vacancy Rate 1.6% 20 percentile
Home Price Change +3.3% 75 percentile
Rent Growth +4.9% 78 percentile
Price/Rent 10x 87 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Florence County, SC a good place to move to?

Florence County has a Boom Town Index score of 68/100, ranking #315 among 996 U.S. counties. With job growth at +1.5% and a median household income of $56,088, it's an above-average county on economic indicators.

Is Florence County affordable?

The median home value in Florence County is $157,400 with median rent at $871/month. The income-to-home-value ratio is 0.3563, which is more affordable than the national average.

Is Florence County growing or shrinking?

Population growth: -0.2% year-over-year. Job growth: +1.5%. Home values changed +3.3% in the past 12 months.

Are people moving to Florence County?

Yes — 2.7% of Florence County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Richmond County, NY 78 Crawford County, AR 78 Randolph County, NC 78 Pottawatomie County, OK 78 Franklin County, VA 78 Livingston County, NY 78 Will County, IL 78 Bedford County, VA 78