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Franklin County, MA

RANK #640 / 996  ·  POP 70,980  ·  MA

PROJECTED GROWTH: +0.3%

Franklin County shows below-average economic momentum. Growth signals are flat or softening.

[01] Why Franklin County?

Franklin County, Massachusetts, is defined by its rural character and natural scenery, with the Connecticut River bisecting its forested hills. Greenfield serves as the county seat and most populous community. The county is located in western Massachusetts, bordering New Hampshire and Vermont, and offers a commute to larger cities like Boston, approximately 45 minutes to 1.5 hours away by car, depending on traffic. Commuter rail options are also available from towns like Franklin to Boston's South Station. The area is known for outdoor recreation, including hiking, biking, canoeing, kayaking, and zip-lining, with attractions like the Bridge of Flowers in Shelburne Falls and Mount Sugarloaf providing scenic views.

Life in Franklin County often appeals to those seeking a balance of community and access to nature. The region's public schools include options like Four Rivers Charter Public School and Greenfield Public Schools. While some residents commute to nearby urban centers, the local economy is supported by sectors such as manufacturing and agriculture, with a focus on local food and beverage producers. Recent economic development efforts have focused on revitalizing downtown areas in towns like Northfield, Turners Falls, and Shelburne Falls, and expanding infrastructure to support job creation and housing.

[02] Market Snapshot

Housing Ratio
7.0x

Above national median (4.7x)

GDP Growth
-6.3%

Contracting economy

Home Prices
-0.6%

Prices declining

Climate & Terrain
0.0

Below-average climate & terrain

Price/Rent
13x

Below national median (13x)

Housing is fairly valued at 7.0x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Franklin County U.S. National

The Numbers

DEMOGRAPHICS
Population
70,980
-0.15% YoY
Median Household Income
$70,383
Median Home Value
$284,100
-0.62% 12mo
Median Rent
$1,109
Average Annual Pay
$54,261
+0.7% YoY
Employment
25,435
-1.9% YoY
Income-to-Home-Value
0.2477
Near national average
Migration Inflow
3.11%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$349,000
Days on Market
43
Moderate pace
Months of Supply
2.7
Seller's market
Sale-to-List Ratio
100.8%
Homes selling above asking
Sold Above List
31.0%
Listings w/ Price Drops
10.4%
Building Permits (2024)
83
Single-Family Permits
64

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$192M
TOTAL
PROJECT AMOUNT STATUS
Wendell Battery Energy Storage System (105 MW)
Undisclosed
$105M Proposed
Community Solar Portfolio (Multiple Projects)
Various (e.g., Plankton Energy, Kearsarge Energy, Navisun LLC, FirstLight Power Resources, Inc. - MA)
$50M Operating/Under Construction
Maplegate Country Club Solar Redevelopment (30 MW)
NextGrid
$38M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth -6.3% 1 percentile
Population Growth -0.1% 23 percentile
Income Growth +8.4% 46 percentile
Vacancy Rate 0.3% 99 percentile
Home Price Change -0.6% 24 percentile
Rent Growth +3.4% 58 percentile
Price/Rent 13x 55 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Franklin County, MA a good place to move to?

Franklin County has a Boom Town Index score of 36/100, ranking #640 among 996 U.S. counties. With job growth at -1.9% and a median household income of $70,383, it faces some economic headwinds compared to faster-growing counties.

Is Franklin County affordable?

The median home value in Franklin County is $284,100 with median rent at $1,109/month. The income-to-home-value ratio is 0.2477, which is less affordable than the national average.

Is Franklin County growing or shrinking?

Population growth: -0.1% year-over-year. Job growth: -1.9%. Home values changed -0.6% in the past 12 months.

Are people moving to Franklin County?

Yes — 3.11% of Franklin County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Mercer County, PA 46 Effingham County, GA 46 Guilford County, NC 46 Carteret County, NC 46 Catawba County, NC 46 Hudson County, NJ 46 Chesterfield County, VA 46 Shelby County, AL 46