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Franklin County, VA

RANK #219 / 996  ·  POP 54,838  ·  VA

PROJECTED GROWTH: +2.0%

Franklin County combines solid growth with real affordability — a rare combination.

[01] Why Franklin County?

Franklin County, Virginia, known as the "Land Between the Lakes and the Blue Ridge Mountains," offers a blend of natural beauty and small-town character. Located in the Blue Ridge foothills, with its county seat in Rocky Mount, it is part of the broader Roanoke metropolitan area. The county is bordered by Smith Mountain Lake to the east and Philpott Lake to the south, providing extensive opportunities for fishing, boating, and other water sports. Outdoor enthusiasts can explore numerous hiking and biking trails, including those in Waid Park and along the Blue Ridge Parkway. Commute options include regional ride-sharing services and a bus service connecting to Rocky Mount and Roanoke. Franklin County Public Schools serves the area with 14 schools.

Life in Franklin County often appeals to those seeking a quieter pace with access to outdoor activities. The community values its farms, forests, and cultural heritage, with agriculture historically playing a significant role. While the county has seen some economic development, including a new business park, local leaders have expressed a desire for more new businesses. There has been recent discussion regarding the potential for data centers to locate in the county, with some residents expressing concerns about their impact on local resources and infrastructure.

[02] Market Snapshot

Housing Ratio
6.8x

Above national median (4.7x)

GDP Growth
+2.7%

Below national median

Home Prices
+1.6%

Above national median

Climate & Terrain
1.9

Moderate climate & terrain

Price/Rent
21x

Prices detached from rents

Housing is fairly valued at 6.8x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Franklin County U.S. National

The Numbers

DEMOGRAPHICS
Population
54,838
+0.02% YoY
Median Household Income
$66,275
Median Home Value
$207,700
+1.64% 12mo
Median Rent
$809
Average Annual Pay
$46,740
+4.2% YoY
Employment
15,666
+1.7% YoY
Income-to-Home-Value
0.3191
More affordable than average
Migration Inflow
3.03%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$452,000
Days on Market
70
Slower market
Months of Supply
5.4
Buyer's market
Sale-to-List Ratio
96.9%
Negotiation room for buyers
Sold Above List
5.3%
Listings w/ Price Drops
20.3%
Building Permits (2024)
167
Single-Family Permits
157

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$685M
TOTAL
PROJECT AMOUNT STATUS
Proposed Data Centers (Multiple)
Undisclosed
$500M Proposed/Under Discussion
Union Hall Jacks Creek Rd Solar Project
CEP Solar
$50M Approved by Board of Supervisors
Summit View Business Park Natural Gas Expansion
Roanoke Gas
$50M Under Construction/Operating
Traditional Medicinals Facility at Summit View Business Park
Traditional Medicinals
$50M Under Construction
Oak Level - Tank Hill 138 kV Solar Project
Undisclosed (Cleanview Pro)
$35M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.7% 50 percentile
Population Growth +0.0% 31 percentile
Income Growth +11.1% 91 percentile
Vacancy Rate 1.0% 57 percentile
Home Price Change +1.6% 55 percentile
Price/Rent 21x 5 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Franklin County, VA a good place to move to?

Franklin County has a Boom Town Index score of 78/100, ranking #219 among 996 U.S. counties. With job growth at +1.7% and a median household income of $66,275, it's an above-average county on economic indicators.

Is Franklin County affordable?

The median home value in Franklin County is $207,700 with median rent at $809/month. The income-to-home-value ratio is 0.3191, which is more affordable than the national average.

Is Franklin County growing or shrinking?

Population growth: +0.0% year-over-year. Job growth: +1.7%. Home values changed +1.6% in the past 12 months.

Are people moving to Franklin County?

Yes — 3.03% of Franklin County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Wood County, WI 88 Lorain County, OH 88 Gloucester County, NJ 88 Rensselaer County, NY 88 Lucas County, OH 88 Montgomery County, OH 88 Wayne County, PA 88 Dutchess County, NY 88