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Imperial County, CA

RANK #94 / 996  ·  POP 179,578  ·  CA

PROJECTED GROWTH: +3.0%

Imperial County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Imperial County?

Imperial County, California, distinguishes itself as a desert region transformed by extensive irrigation, earning it the moniker "America's winter salad bowl" due to its agricultural output. Located in the southeastern corner of California, bordering Arizona and Mexico, the county is about an hour's drive from San Diego. The community feel is influenced by its border location and agricultural heritage. Outdoor recreation is a significant draw, with the Imperial Sand Dunes Recreation Area attracting off-road enthusiasts and the Sonny Bono Salton Sea National Wildlife Refuge offering a renowned birding site. Anza-Borrego Desert State Park, California's largest state park, also has portions within Imperial County, providing miles of dirt roads and hiking trails.

Life in Imperial County is characterized by a blend of cultures due to its proximity to Mexico. While the cost of living, particularly housing, is lower than the California average, residents often note a need for more diverse entertainment options. The economy, historically rooted in agriculture, which contributes billions annually, is undergoing diversification. Major investment is flowing into renewable energy sectors, including solar, wind, and geothermal power. The region is also gaining recognition as "Lithium Valley" due to its significant lithium reserves, positioning it for growth in battery manufacturing and related industries. Commute times average around 22 minutes, with public bus services available in cities like El Centro, Brawley, and Calexico. Local public schools are generally considered above average.

[02] Market Snapshot

Housing Ratio
4.6x

Below national median (4.7x)

GDP Growth
+0.1%

Well below national median

Home Prices
+6.8%

Outpacing national median

Climate & Terrain
6.5

Favorable climate & terrain

Price/Rent
13x

Below national median (13x)

Housing is fairly valued at 4.6x relative to local economic output. Climate and geography support a structural premium. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Imperial County U.S. National

The Numbers

DEMOGRAPHICS
Population
179,578
-0.26% YoY
Median Household Income
$53,847
Median Home Value
$256,000
+6.77% 12mo
Median Rent
$961
Average Annual Pay
$54,639
+3.1% YoY
Employment
67,166
+2.1% YoY
Income-to-Home-Value
0.2103
Near national average
Migration Inflow
1.57%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$415,000
Days on Market
62
Slower market
Months of Supply
5.8
Buyer's market
Sale-to-List Ratio
98.6%
Near asking price
Sold Above List
26.5%
Listings w/ Price Drops
15.7%
Building Permits (2024)
253
Single-Family Permits
153

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$18,054M
TOTAL
PROJECT AMOUNT STATUS
Imperial Data Center (Aten and Clark roads)
Imperial Valley Computer Manufacturing (IVCM)
$10,000M Proposed
CalEthos Data Center Complex
CalEthos
$5,500M Proposed
Wildcat Energy Farm (Solar & BESS)
RAI Energy
$1,600M Planned
Vikings Energy Farm (Solar & BESS)
Arevon Energy (originally RAI Energy)
$529M Operating
Kingsley Solar Farm
Unknown
$225M Planned
Big Rock Energy Storage Site
LS Energy Solutions & Gore Street Energy Storage Fund
$200M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +0.1% 8 percentile
Population Growth -0.3% 17 percentile
Income Growth +9.7% 76 percentile
Vacancy Rate 0.8% 70 percentile
Home Price Change +6.8% 97 percentile
Rent Growth +3.6% 62 percentile
Price/Rent 13x 52 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Imperial County, CA a good place to move to?

Imperial County has a Boom Town Index score of 91/100, ranking #94 among 996 U.S. counties. With job growth at +2.1% and a median household income of $53,847, it's an above-average county on economic indicators.

Is Imperial County affordable?

The median home value in Imperial County is $256,000 with median rent at $961/month. The income-to-home-value ratio is 0.2103, which is less affordable than the national average.

Is Imperial County growing or shrinking?

Population growth: -0.3% year-over-year. Job growth: +2.1%. Home values changed +6.8% in the past 12 months.

[08] Similar Metros

Winnebago County, IL 100 Madison County, NY 100 Oswego County, NY 100 Valencia County, NM 100 Taylor County, TX 100 Allen County, OH 100 Newton County, MO 99 Dodge County, WI 99