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Jefferson County, WI

RANK #175 / 996  ·  POP 85,932  ·  WI

PROJECTED GROWTH: +2.2%

Jefferson County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Jefferson County?

Jefferson County, Wisconsin, offers a blend of agricultural heritage and natural beauty, situated between Madison and Milwaukee. Fort Atkinson, a notable town, is recognized for its dairy farming history, with institutions like Hoard's Dairyman Farm reflecting this legacy. The county's landscape, shaped by glaciers, features rolling hills and numerous waterways, including the Rock River, Crawfish River, and Bark River, providing opportunities for water recreation. Commuting is facilitated by proximity to I-94 and I-90, connecting residents to larger urban centers. The community maintains a rural feel, with abundant outdoor recreation options like biking and hiking trails, including the Glacial Drumlin State Trail, and 24 lakes and ponds for water activities.

Life in Jefferson County is characterized by a focus on community and access to outdoor activities. Public schools in the county generally perform at or above the state average in math and reading proficiency. The economy is significantly influenced by its agricultural roots, particularly dairy, grain, and egg production. Recent economic developments include investments in manufacturing and the establishment of a Food and Beverage Innovation Campus, aiming to attract new businesses and create jobs. These initiatives, alongside ongoing tourism growth, contribute to the county's economic picture, drawing in families and individuals seeking a balance of rural living with economic opportunities.

[02] Market Snapshot

Housing Ratio
5.4x

Above national median (4.7x)

GDP Growth
+3.0%

Above national median

Home Prices
+5.2%

Outpacing national median

Climate & Terrain
-1.6

Below-average climate & terrain

Price/Rent
16x

Above national median (13x)

Housing is fairly valued at 5.4x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Jefferson County U.S. National

The Numbers

DEMOGRAPHICS
Population
85,932
+1.33% YoY
Median Household Income
$77,018
Median Home Value
$238,300
+5.18% 12mo
Median Rent
$981
Average Annual Pay
$54,167
+5.8% YoY
Employment
33,615
-0.6% YoY
Income-to-Home-Value
0.3232
More affordable than average
Migration Inflow
5.73%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$340,000
Days on Market
51
Moderate pace
Months of Supply
2.5
Seller's market
Sale-to-List Ratio
97.9%
Negotiation room for buyers
Sold Above List
25.4%
Listings w/ Price Drops
20.5%
Building Permits (2024)
146
Single-Family Permits
132

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$2,015M
TOTAL
PROJECT AMOUNT STATUS
Kikkoman Foods New Manufacturing Facility
Kikkoman Foods, Inc.
$560M Under Construction
ClonBio Group Ethanol Plant Expansion
ClonBio Group
$500M Planned
Whitewater Solar Park
We Energies and Wisconsin Public Service (WPS)
$411M Proposed
Ixonia Liquefied Natural Gas Storage Facility
We Energies
$200M Operating
Nestlé Purina PetCare Plant Expansion
Nestlé Purina PetCare
$195M Completed
Badger State Solar Farm
Ranger Power
$149M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +3.0% 56 percentile
Population Growth +1.3% 79 percentile
Income Growth +7.4% 23 percentile
Vacancy Rate 0.7% 82 percentile
Home Price Change +5.2% 91 percentile
Rent Growth +2.8% 46 percentile
Price/Rent 16x 23 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Jefferson County, WI a good place to move to?

Jefferson County has a Boom Town Index score of 82/100, ranking #175 among 996 U.S. counties. With job growth at -0.6% and a median household income of $77,018, it's an above-average county on economic indicators.

Is Jefferson County affordable?

The median home value in Jefferson County is $238,300 with median rent at $981/month. The income-to-home-value ratio is 0.3232, which is more affordable than the national average.

Is Jefferson County growing or shrinking?

Population growth: +1.3% year-over-year. Job growth: -0.6%. Home values changed +5.2% in the past 12 months.

Are people moving to Jefferson County?

Yes — 5.73% of Jefferson County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Erie County, PA 92 Kenosha County, WI 92 DuPage County, IL 92 Cass County, MI 92 Geauga County, OH 92 Champaign County, IL 92 Saratoga County, NY 92 Genesee County, MI 92