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Mercer County, NJ

RANK #657 / 996  ·  POP 383,732  ·  NJ

PROJECTED GROWTH: +0.2%

Mercer County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Mercer County?

Mercer County, New Jersey, is distinguished by Princeton University, an Ivy League research institution, and Drumthwacket, the official residence of the New Jersey governor. Located centrally in New Jersey, it sits about an hour from both New York City and Philadelphia. The county offers a mix of urban centers like Trenton, suburban neighborhoods, and rural areas with preserved farmland. Over 27% of Mercer County is preserved open space, including 10,000 acres of parklands and 16,000 acres of farms, forests, and meadows, providing opportunities for hiking, golf, and boating. Commute options include Amtrak, NJ Transit rail, and bus services, with Trenton-Mercer Airport also serving the area.

Life in Mercer County often involves a balance of community amenities and access to larger metropolitan areas. The public school systems, such as West Windsor-Plainsboro Regional and Princeton Public Schools, are highly rated. The county's economy is diverse, with significant contributions from higher education, research, and government services. Recent economic developments show growth in scientific fields, particularly biotechnology and pharmaceuticals, with new companies establishing a presence. The healthcare industry also continues to expand, and there is ongoing investment in manufacturing and advanced production methods.

[02] Market Snapshot

Housing Ratio
2.7x

Undervalued relative to economy

GDP Growth
+2.2%

Below national median

Home Prices
+0.4%

Well below national median

Climate & Terrain
-0.8

Below-average climate & terrain

Price/Rent
11x

Strong rental yield

Housing looks undervalued at 2.7x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Mercer County U.S. National

The Numbers

DEMOGRAPHICS
Population
383,732
-0.32% YoY
Median Household Income
$92,697
Median Home Value
$327,600
+0.43% 12mo
Median Rent
$1,454
Average Annual Pay
$90,503
+2.1% YoY
Employment
264,154
+0.9% YoY
Income-to-Home-Value
0.283
More affordable than average
Migration Inflow
3.75%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$476,057
Days on Market
63
Slower market
Months of Supply
3.8
Balanced market
Sale-to-List Ratio
99.0%
Near asking price
Sold Above List
28.2%
Listings w/ Price Drops
16.3%
Building Permits (2024)
2,026
Single-Family Permits
827

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$880M
TOTAL
PROJECT AMOUNT STATUS
Proposed Data Center (Undisclosed Location)
Unknown
$500M Proposed
Lamberton Road Battery
Unknown
$170M Planned
Amazon Fulfillment Center (EWR4)
Amazon
$100M Operating
McGraw-Hill Companies Solar Farm (East Windsor)
NJR Clean Energy Ventures (for McGraw-Hill)
$60M Operating
Community Solar Portfolio (Multiple Projects)
Various (e.g., NJR Clean Energy Ventures Corporation)
$50M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.2% 38 percentile
Population Growth -0.3% 15 percentile
Income Growth +8.2% 40 percentile
Vacancy Rate 0.8% 74 percentile
Home Price Change +0.4% 36 percentile
Rent Growth +0.2% 13 percentile
Price/Rent 11x 81 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Mercer County, NJ a good place to move to?

Mercer County has a Boom Town Index score of 34/100, ranking #657 among 996 U.S. counties. With job growth at +0.9% and a median household income of $92,697, it faces some economic headwinds compared to faster-growing counties.

Is Mercer County affordable?

The median home value in Mercer County is $327,600 with median rent at $1,454/month. The income-to-home-value ratio is 0.283, which is more affordable than the national average.

Is Mercer County growing or shrinking?

Population growth: -0.3% year-over-year. Job growth: +0.9%. Home values changed +0.4% in the past 12 months.

Are people moving to Mercer County?

Yes — 3.75% of Mercer County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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