45 / 100

Mercer County, WV

RANK #549 / 996  ·  POP 59,530  ·  WV

PROJECTED GROWTH: +0.5%

Mercer County shows below-average economic momentum. Growth signals are flat or softening.

[01] Why Mercer County?

Mercer County, West Virginia, offers a glimpse into Appalachian history, notably in Bramwell, a town once home to numerous coal barons, whose Victorian mansions still line "Millionaire Row." Located in southern West Virginia, the county is about a five-hour drive from major cities like Cincinnati, Pittsburgh, and Washington, D.C., with closer access to Roanoke, Virginia, about 90 minutes away. Interstate 77 and US Route 460 intersect in Princeton, the county seat, providing transportation access. The area is characterized by its mountainous terrain, with outdoor recreation opportunities including hiking trails, waterfalls, and access to the Hatfield-McCoy ATV Trails.

Life in Mercer County often involves a blend of small-town living and outdoor pursuits. The Mercer County Schools district serves students across 24 schools, including Athens Elementary, which is recognized among the state's top performers. Bluefield Area Transit provides public transportation within the county, connecting towns like Bluefield and Princeton. The economy is seeing developments in manufacturing, with local companies contributing to advanced projects. There is also a focus on workforce development and attracting new businesses, including a planned youth sports complex in Princeton.

[02] Market Snapshot

Housing Ratio
3.8x

Undervalued relative to economy

GDP Growth
+0.8%

Well below national median

Home Prices
-5.9%

Prices declining

Climate & Terrain
-1.7

Below-average climate & terrain

Price/Rent
11x

Strong rental yield

Housing looks undervalued at 3.8x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Mercer County U.S. National

The Numbers

DEMOGRAPHICS
Population
59,530
-0.6% YoY
Median Household Income
$46,409
Median Home Value
$115,100
-5.94% 12mo
Median Rent
$777
Average Annual Pay
$50,193
+4.3% YoY
Employment
19,314
+2.2% YoY
Income-to-Home-Value
0.4032
More affordable than average
Migration Inflow
2.5%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$120,000
Days on Market
33
Active market
Months of Supply
13.3
Buyer's market
Sale-to-List Ratio
108.8%
Homes selling above asking
Sold Above List
42.9%
Listings w/ Price Drops
21.5%
Building Permits (2024)
9
Single-Family Permits
4

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$864M
TOTAL
PROJECT AMOUNT STATUS
Mercer Wind Project
Undisclosed (part of PJM interconnection queue)
$424M Planned
Hydrogen Gas Plant
TNT Hydrogen
$300M Planned
The Ridges Economic Opportunities District (Youth Sports Complex)
Mercer County Commission
$50M Planned
Broadband Infrastructure Expansion
Facebook (and others)
$50M Under Construction
Omnis Building Technologies Manufacturing Facility
Omnis Building Technologies
$40M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +0.8% 15 percentile
Population Growth -0.6% 9 percentile
Income Growth +7.2% 20 percentile
Vacancy Rate 1.0% 55 percentile
Home Price Change -5.9% 2 percentile
Rent Growth +5.3% 82 percentile
Price/Rent 11x 82 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Mercer County, WV a good place to move to?

Mercer County has a Boom Town Index score of 45/100, ranking #549 among 996 U.S. counties. With job growth at +2.2% and a median household income of $46,409, it faces some economic headwinds compared to faster-growing counties.

Is Mercer County affordable?

The median home value in Mercer County is $115,100 with median rent at $777/month. The income-to-home-value ratio is 0.4032, which is more affordable than the national average.

Is Mercer County growing or shrinking?

Population growth: -0.6% year-over-year. Job growth: +2.2%. Home values changed -5.9% in the past 12 months.

Are people moving to Mercer County?

Yes — 2.5% of Mercer County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Charles County, MD 55 Fairfield County, OH 55 Snohomish County, WA 55 Kings County, CA 55 Belmont County, OH 55 Kosciusko County, IN 55 Calvert County, MD 55 Hamilton County, OH 55