RANK #768 / 996 · POP 95,015 · NC
PROJECTED GROWTH: -0.3%
Rocky Mount, a notable town in Nash County, North Carolina, offers a blend of history and modern amenities, including breweries and restaurants at the revitalized Rocky Mount Mills. Nash County is situated on the border of the Coastal Plain and Piedmont regions, approximately 45 minutes from downtown Raleigh. The community provides a slower pace of life, with a commute to Raleigh-Durham International Airport ranging from 25 to 55 minutes. Outdoor recreation is available along the Tar River, which features scenic trails for hiking and paddling. The county also boasts several parks with walking trails, playgrounds, and sports facilities.
Life in Nash County is characterized by a lower cost of living and access to essential services. Many residents own their homes, and the public schools are rated above average. The economy, historically agricultural, has diversified with recent investments in manufacturing and logistics. Companies like Cummins and Pfizer have a presence in the county, and there's a growing focus on life sciences and food innovation. Nash County is also becoming a hub for distribution, with strategic partnerships and the development of shell buildings attracting new businesses.
Above national median
Prices declining
Below-average climate & terrain
Housing looks undervalued at 2.8x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.
Source: Redfin · Census BPS — Browse sales on Redfin →
Bars show percentile rank among all 996 counties.
Nash County has a Boom Town Index score of 23/100, ranking #768 among 996 U.S. counties. With job growth at +0.8% and a median household income of $56,770, it faces some economic headwinds compared to faster-growing counties.
The median home value in Nash County is $162,100 with median rent at $879/month. The income-to-home-value ratio is 0.3502, which is more affordable than the national average.
Population growth: +0.4% year-over-year. Job growth: +0.8%. Home values changed -0.8% in the past 12 months.
Yes — 4.14% of Nash County's population moved from another state, which is above the national average and indicates strong in-migration.