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Nassau County, FL

RANK #899 / 996  ·  POP 91,538  ·  FL

PROJECTED GROWTH: -1.7%

Nassau County ranks in the bottom tier of U.S. counties on economic momentum.

[01] Why Nassau County?

Fernandina Beach, on Amelia Island, stands out in Nassau County with its historic Victorian architecture and designation as the only place in the U.S. to have been governed under eight different flags. Located in the northeastern corner of Florida, Nassau County is about 25 miles from Jacksonville International Airport, offering a blend of coastal living and rural charm. The community maintains a small-town feel, with residents often appreciating the sense of connection and local events. Outdoor recreation is a significant draw, with miles of beaches on Amelia Island, kayaking and fishing opportunities in the St. Marys and Nassau Rivers, and extensive nature trails in areas like Four Creeks State Forest and Fort Clinch State Park.

Life in Nassau County appeals to families and retirees seeking a quieter pace. The public schools in Nassau County are highly rated, contributing to its appeal for families. While public transportation options exist, such as Nassau Transit and Nassau Express Select for commutes to Jacksonville, personal vehicles are generally necessary for most errands. The economy is experiencing growth, driven by tourism, manufacturing, and healthcare, with major investments flowing into industrial and commercial sectors. This development is bringing new businesses and amenities to the area.

[02] Market Snapshot

Housing Ratio
7.4x

Overvalued relative to economy

GDP Growth
+4.6%

Well above national median

Home Prices
-2.5%

Prices declining

Climate & Terrain
2.0

Moderate climate & terrain

Price/Rent
12x

Below national median (13x)

Housing looks overvalued at 7.4x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Nassau County U.S. National

The Numbers

DEMOGRAPHICS
Population
91,538
+3.44% YoY
Median Household Income
$84,085
Median Home Value
$306,800
-2.46% 12mo
Median Rent
$1,171
Average Annual Pay
$56,807
+6.4% YoY
Employment
27,451
+2.6% YoY
Income-to-Home-Value
0.2741
More affordable than average
Migration Inflow
2.51%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$508,537
Days on Market
105
Slower market
Months of Supply
5.4
Buyer's market
Sale-to-List Ratio
95.8%
Negotiation room for buyers
Sold Above List
4.0%
Listings w/ Price Drops
23.3%
Building Permits (2024)
953
Single-Family Permits
925

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$749M
TOTAL
PROJECT AMOUNT STATUS
NextNRG Nassau County Data Center Campus & Smart Microgrid
NextNRG
$500M Planned
FPL Thomas Creek Solar Energy Center
Florida Power & Light (FPL)
$74M Operating
Nassau Solar Center
Florida Power & Light (FPL)
$74M Operating
Wildlight Development Natural Gas Infrastructure Expansion
Chesapeake Utilities Corporation (Florida Public Utilities & Peninsula Pipeline Company)
$50M Under Construction
Wildlight Master-Planned Community
Unknown
$50M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.6% 80 percentile
Population Growth +3.4% 97 percentile
Income Growth +8.5% 50 percentile
Vacancy Rate 0.8% 70 percentile
Home Price Change -2.5% 12 percentile
Rent Growth +3.5% 60 percentile
Price/Rent 12x 67 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Nassau County, FL a good place to move to?

Nassau County has a Boom Town Index score of 10/100, ranking #899 among 996 U.S. counties. With job growth at +2.6% and a median household income of $84,085, it faces some economic headwinds compared to faster-growing counties.

Is Nassau County affordable?

The median home value in Nassau County is $306,800 with median rent at $1,171/month. The income-to-home-value ratio is 0.2741, which is more affordable than the national average.

Is Nassau County growing or shrinking?

Population growth: +3.4% year-over-year. Job growth: +2.6%. Home values changed -2.5% in the past 12 months.

Are people moving to Nassau County?

Yes — 2.51% of Nassau County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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