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Portage County, WI

RANK #13 / 996  ·  POP 70,281  ·  WI

PROJECTED GROWTH: +4.3%

Portage County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Portage County?

Portage County, Wisconsin, offers a distinctive blend of natural beauty and community spirit, often highlighted by its connection to the Ice Age Trail, a 1,000-mile footpath winding through diverse landscapes. Located in central Wisconsin, the county seat, Stevens Point, is approximately 110 miles from Madison and 150 miles from Milwaukee, with major highways like I-39 providing convenient commutes. The community maintains a welcoming atmosphere, with a strong sense of local pride evident in its historic districts and local festivals. Outdoor recreation is a significant draw, with numerous parks, lakes, and rivers, including the Wisconsin River, offering year-round activities like hiking, biking, skiing, and disc golf.

Life in Portage County is characterized by a balance of educational opportunities and access to nature. The University of Wisconsin-Stevens Point contributes to a vibrant arts and culture scene, and the area's school districts, such as Stevens Point Area Public School District, generally show high graduation rates. The economy is supported by a diverse base, including agriculture, food processing, and advanced manufacturing. Recent economic developments show ongoing capital investments by existing companies and the creation of new facilities, with a focus on sectors like advanced manufacturing and green business. The county has also seen community engagement around solar development.

[02] Market Snapshot

Housing Ratio
3.3x

Undervalued relative to economy

GDP Growth
+2.5%

Below national median

Home Prices
+11.2%

Outpacing national median

Climate & Terrain
-2.5

Below-average climate & terrain

Price/Rent
14x

Above national median (13x)

Housing looks undervalued at 3.3x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Portage County U.S. National

The Numbers

DEMOGRAPHICS
Population
70,281
-0.14% YoY
Median Household Income
$71,301
Median Home Value
$214,700
+11.15% 12mo
Median Rent
$876
Average Annual Pay
$56,889
+3.7% YoY
Employment
33,088
+0.3% YoY
Income-to-Home-Value
0.3321
More affordable than average
Migration Inflow
6.51%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$274,950
Days on Market
63
Slower market
Months of Supply
3.6
Balanced market
Sale-to-List Ratio
98.7%
Near asking price
Sold Above List
36.1%
Listings w/ Price Drops
11.7%
Building Permits (2024)
279
Single-Family Permits
114

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$2,380M
TOTAL
PROJECT AMOUNT STATUS
Vista Sands Solar Farm
Doral LLC
$2,000M Planned
Portage Solar Project
Geronimo Power
$250M Operating
Portage County Courthouse Renovation
Portage County
$50M Under Construction
Portage County Jail and Law Enforcement Center
Portage County
$50M Under Construction
Columbia Energy Storage Project
Alliant Energy, Energy Dome, Wisconsin Public Service Corporation, Madison Gas and Electric
$30M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.5% 46 percentile
Population Growth -0.1% 23 percentile
Income Growth +8.8% 57 percentile
Vacancy Rate 0.8% 76 percentile
Home Price Change +11.2% 100 percentile
Rent Growth +4.0% 67 percentile
Price/Rent 14x 43 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Portage County, WI a good place to move to?

Portage County has a Boom Town Index score of 99/100, ranking #13 among 996 U.S. counties. With job growth at +0.3% and a median household income of $71,301, it's an above-average county on economic indicators.

Is Portage County affordable?

The median home value in Portage County is $214,700 with median rent at $876/month. The income-to-home-value ratio is 0.3321, which is more affordable than the national average.

Is Portage County growing or shrinking?

Population growth: -0.1% year-over-year. Job growth: +0.3%. Home values changed +11.2% in the past 12 months.

Are people moving to Portage County?

Yes — 6.51% of Portage County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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