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Pottawattamie County, IA

RANK #503 / 996  ·  POP 93,543  ·  IA

PROJECTED GROWTH: +0.7%

Pottawattamie County's economy is holding up, but population decline raises questions about long-term trajectory.

[01] Why Pottawattamie County?

Pottawattamie County, Iowa, stands out for its unique Loess Hills, a rugged landform of windblown soil that offers distinctive natural beauty and outdoor recreation opportunities. The county seat, Council Bluffs, sits directly across the Missouri River from Omaha, Nebraska, making it part of a larger metropolitan area. This proximity means a commute of about 10-15 minutes to downtown Omaha, connecting residents to broader employment and entertainment options. The community offers a blend of historic neighborhoods and suburban living, with access to extensive trail systems like the Wabash Trace Nature Trail and parks such as Hitchcock Nature Center, which features over 10 miles of trails through woodlands and prairies.

Life in Pottawattamie County offers a balance of community and access to urban amenities. Many families and young professionals reside here, with public schools generally performing above average. The local economy is influenced by its connection to the Omaha metropolitan area, with residents commuting for work in various sectors. Recent economic developments in the county have seen investment in areas such as data centers and energy, contributing to the economic landscape. Public transportation, provided by SWITA, offers services for various needs, including work, school, and medical appointments, operating across an eight-county area in Southwest Iowa.

[02] Market Snapshot

Housing Ratio
3.3x

Undervalued relative to economy

GDP Growth
+4.9%

Well above national median

Home Prices
+1.7%

Above national median

Climate & Terrain
-1.0

Below-average climate & terrain

Price/Rent
12x

Strong rental yield

Housing looks undervalued at 3.3x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Pottawattamie County U.S. National

The Numbers

DEMOGRAPHICS
Population
93,543
-0.03% YoY
Median Household Income
$68,718
Median Home Value
$169,400
+1.71% 12mo
Median Rent
$956
Average Annual Pay
$56,397
+5.0% YoY
Employment
41,403
+3.7% YoY
Income-to-Home-Value
0.4057
More affordable than average
Migration Inflow
2.47%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$227,500
Days on Market
47
Moderate pace
Months of Supply
2.7
Seller's market
Sale-to-List Ratio
97.4%
Negotiation room for buyers
Sold Above List
17.3%
Listings w/ Price Drops
23.9%
Building Permits (2024)
681
Single-Family Permits
105

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$9,900M
TOTAL
PROJECT AMOUNT STATUS
Duane Arnold Energy Center Recommissioning
NextEra Energy
$8,000M Proposed
Google Data Center - Campus 2 West
Google
$1,000M Operating
Google Data Center - Campus 2 East
Google
$500M Operating
Silver Creek Wind Farm
MidAmerican Energy
$400M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.9% 83 percentile
Population Growth -0.0% 28 percentile
Income Growth +7.6% 29 percentile
Vacancy Rate 0.6% 92 percentile
Home Price Change +1.7% 56 percentile
Rent Growth +1.2% 23 percentile
Price/Rent 12x 71 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Pottawattamie County, IA a good place to move to?

Pottawattamie County has a Boom Town Index score of 50/100, ranking #503 among 996 U.S. counties. With job growth at +3.7% and a median household income of $68,718, it's an above-average county on economic indicators.

Is Pottawattamie County affordable?

The median home value in Pottawattamie County is $169,400 with median rent at $956/month. The income-to-home-value ratio is 0.4057, which is more affordable than the national average.

Is Pottawattamie County growing or shrinking?

Population growth: -0.0% year-over-year. Job growth: +3.7%. Home values changed +1.7% in the past 12 months.

Are people moving to Pottawattamie County?

Yes — 2.47% of Pottawattamie County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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