RANK #431 / 996 · POP 117,905 · TX
PROJECTED GROWTH: +0.9%
Potter County, Texas, is defined by its High Plains landscape and the city of Amarillo, its county seat and largest population center. Located in the Texas Panhandle, about 110 miles north of Lubbock, the county offers a blend of urban amenities and natural scenery. Lake Meredith, formed by a dam on the Canadian River, extends into the northwestern part of the county, providing water recreation. The Alibates Flint Quarries National Monument, with evidence of human activity dating back 13,000 years, offers a glimpse into prehistoric life. Outdoor enthusiasts can also explore Wildcat Bluff Nature Center for hiking and wildlife viewing. The average commute time in Amarillo is 17.7 minutes, shorter than the national average.
Life in Potter County is characterized by a strong sense of community and a generally conservative outlook. Public schools in the county are highly rated, including Woodlands Elementary School and Belmar Elementary School. The economy is diverse, with manufacturing, gas production, petrochemicals, and agriculture playing significant roles. Amarillo serves as a transportation and distribution hub for West Texas. Recent economic developments include investments in commercial and residential construction, as well as the emergence of data centers, though these have raised questions about water usage and electricity rates.
Below national median
Above national median
Moderate climate & terrain
Housing looks undervalued at 1.6x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.
Source: Redfin · Census BPS — Browse sales on Redfin →
| PROJECT | AMOUNT | STATUS |
|---|---|---|
|
Fermi America Advanced Energy and Intelligence Campus
Fermi America and Texas Tech University System
|
$10,000M | Proposed |
|
Yellow Rose Solar Farm
Orion Renewal Energy Group
|
$1,500M | Planned |
|
Onida 2 Solar Project
Xcel Energy (Southwestern Public Service Company)
|
$600M | Proposed |
|
Rock Ridge Residential Development
Llano Real Estate
|
$500M | Planned |
|
Duos Edge AI Data Centers (2 facilities)
Duos Edge AI
|
$50M | Under Construction |
Source: public records, news, corporate announcements. Amounts are estimates where noted.
Bars show percentile rank among all 996 counties.
Potter County has a Boom Town Index score of 57/100, ranking #431 among 996 U.S. counties. With job growth at +0.6% and a median household income of $47,974, it's an above-average county on economic indicators.
The median home value in Potter County is $119,900 with median rent at $943/month. The income-to-home-value ratio is 0.4001, which is more affordable than the national average.
Population growth: -1.0% year-over-year. Job growth: +0.6%. Home values changed +1.8% in the past 12 months.
Yes — 5.2% of Potter County's population moved from another state, which is above the national average and indicates strong in-migration.