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Racine County, WI

RANK #209 / 996  ·  POP 197,068  ·  WI

PROJECTED GROWTH: +2.0%

Racine County combines solid growth with real affordability — a rare combination.

[01] Why Racine County?

Racine County, Wisconsin, is known for its distinctive Danish kringle pastry and the historic Wind Point Lighthouse, which offers public climbs. The county is situated on the shores of Lake Michigan, roughly 30 minutes south of Milwaukee and less than an hour north of Chicago, making it a commuter-friendly location. Its communities range from the urban feel of the city of Racine to the rural landscapes of towns like Caledonia and Union Grove. Outdoor recreation is a significant draw, with opportunities for kayaking and canoeing on the Root and Fox Rivers, extensive biking and hiking trails, and Lake Michigan beaches.

Life in Racine County offers a blend of community types, attracting families and professionals. Public schools in the county are generally above average. Commute times average around 24 minutes, with many residents driving alone to work, though public bus services and Amtrak connections to Milwaukee and Chicago are available. The economy is experiencing growth, particularly in new construction, with Racine County leading the state in 2024. Major investments are flowing into commercial and residential developments, data centers, and advanced manufacturing, contributing to job creation and a changing economic landscape.

[02] Market Snapshot

Housing Ratio
4.9x

Above national median (4.7x)

GDP Growth
+2.1%

Below national median

Home Prices
+4.3%

Outpacing national median

Climate & Terrain
-0.5

Below-average climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 4.9x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Racine County U.S. National

The Numbers

DEMOGRAPHICS
Population
197,068
-0.16% YoY
Median Household Income
$72,658
Median Home Value
$226,500
+4.3% 12mo
Median Rent
$985
Average Annual Pay
$61,150
+3.5% YoY
Employment
76,342
+1.0% YoY
Income-to-Home-Value
0.3208
More affordable than average
Migration Inflow
3.37%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$315,990
Days on Market
51
Moderate pace
Months of Supply
1.8
Seller's market
Sale-to-List Ratio
98.0%
Negotiation room for buyers
Sold Above List
25.6%
Listings w/ Price Drops
14.2%
Building Permits (2024)
277
Single-Family Permits
163

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$11,688M
TOTAL
PROJECT AMOUNT STATUS
Microsoft Data Center Campus (Mount Pleasant)
Microsoft
$7,300M Under Construction
Microsoft Project Nova Data Center (Caledonia)
Microsoft
$4,000M Proposed
Paris Solar Farm
Wisconsin Electric Power Co.
$200M Operating
Regency Mall Redevelopment
$120M Under Construction
Lincoln-King Community Center
$68M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +2.1% 36 percentile
Population Growth -0.2% 22 percentile
Income Growth +8.1% 38 percentile
Vacancy Rate 1.0% 60 percentile
Home Price Change +4.3% 85 percentile
Rent Growth +4.5% 74 percentile
Price/Rent 14x 44 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Racine County, WI a good place to move to?

Racine County has a Boom Town Index score of 79/100, ranking #209 among 996 U.S. counties. With job growth at +1.0% and a median household income of $72,658, it's an above-average county on economic indicators.

Is Racine County affordable?

The median home value in Racine County is $226,500 with median rent at $985/month. The income-to-home-value ratio is 0.3208, which is more affordable than the national average.

Is Racine County growing or shrinking?

Population growth: -0.2% year-over-year. Job growth: +1.0%. Home values changed +4.3% in the past 12 months.

Are people moving to Racine County?

Yes — 3.37% of Racine County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Grant County, IN 89 Lenawee County, MI 89 Ontario County, NY 89 Greater Bridgeport Planning Region, CT 89 Putnam County, NY 89 Allegan County, MI 89 Herkimer County, NY 89 Lebanon County, PA 89