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Rutherford County, NC

RANK #416 / 996  ·  POP 64,680  ·  NC

PROJECTED GROWTH: +1.0%

Rutherford County sits in the middle of the pack — stable but not accelerating.

[01] Why Rutherford County?

Rutherford County, North Carolina, offers a blend of historical significance and natural beauty, drawing visitors and residents alike. The county seat, Rutherfordton, established in 1787, was once a center of American gold production, with Christopher Bechtler minting the first U.S. one-dollar gold coin there. Located in the foothills of Western North Carolina, the county is about an hour's drive from Asheville, Charlotte, and Greenville, SC, providing access to larger cities while maintaining a rural feel. Outdoor recreation is a significant draw, with attractions like Chimney Rock State Park and Lake Lure offering hiking, water sports, and scenic views. The Thermal Belt Rail Trail, a 13.5-mile paved path, connects several towns and provides opportunities for walking and biking.

Life in Rutherford County is characterized by a family-friendly atmosphere and a slower pace. The public school system, Rutherford County Schools, serves over 7,400 students and is considered above average. Commute options within the county include the fare-free Tri-City Xpress bus service connecting Rutherfordton, Spindale, and Forest City. The local economy, historically rooted in textiles, has diversified. Recent economic developments include investments in manufacturing, particularly from automotive industry suppliers, and growth in sectors like data centers and energy.

[02] Market Snapshot

Housing Ratio
5.3x

Above national median (4.7x)

GDP Growth
+1.5%

Below national median

Home Prices
+1.3%

Below national median

Climate & Terrain
0.5

Moderate climate & terrain

Price/Rent
18x

Above national median (13x)

Housing is fairly valued at 5.3x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Rutherford County U.S. National

The Numbers

DEMOGRAPHICS
Population
64,680
+0.14% YoY
Median Household Income
$50,512
Median Home Value
$158,200
+1.33% 12mo
Median Rent
$729
Average Annual Pay
$48,125
+6.0% YoY
Employment
17,994
-1.8% YoY
Income-to-Home-Value
0.3193
More affordable than average
Migration Inflow
3.22%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$271,750
Days on Market
111
Slower market
Months of Supply
10.0
Buyer's market
Sale-to-List Ratio
96.6%
Negotiation room for buyers
Sold Above List
23.3%
Listings w/ Price Drops
14.7%
Building Permits (2024)
193
Single-Family Permits
191

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$336M
TOTAL
PROJECT AMOUNT STATUS
Meta Forest City Data Center Expansion
Meta
$200M Under Construction
Rutherford Farm Solar
Southern Power Co.
$75M Operating
Rutherford County Capital Improvements (Detention Center & Sheriff's Office)
Rutherford County
$30M Planned
Isothermal Community College Health Sciences Building
Isothermal Community College
$30M Planned

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +1.5% 25 percentile
Population Growth +0.1% 36 percentile
Income Growth +11.0% 90 percentile
Vacancy Rate 1.2% 37 percentile
Home Price Change +1.3% 50 percentile
Price/Rent 18x 14 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Rutherford County, NC a good place to move to?

Rutherford County has a Boom Town Index score of 58/100, ranking #416 among 996 U.S. counties. With job growth at -1.8% and a median household income of $50,512, it's an above-average county on economic indicators.

Is Rutherford County affordable?

The median home value in Rutherford County is $158,200 with median rent at $729/month. The income-to-home-value ratio is 0.3193, which is more affordable than the national average.

Is Rutherford County growing or shrinking?

Population growth: +0.1% year-over-year. Job growth: -1.8%. Home values changed +1.3% in the past 12 months.

Are people moving to Rutherford County?

Yes — 3.22% of Rutherford County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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