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Sauk County, WI

RANK #131 / 996  ·  POP 65,664  ·  WI

PROJECTED GROWTH: +2.5%

Sauk County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Sauk County?

Sauk County, Wisconsin, is often recognized for the dramatic bluffs of Devil's Lake State Park, a major draw for outdoor enthusiasts. Located approximately 25 miles northwest of Madison, the county offers a blend of natural beauty and small-town charm. Commuting to Madison is feasible via major highways like I-90, I-94, and U.S. Route 12. The community feel is shaped by its "Land Made" identity, emphasizing a connection to the natural landscape, which provides extensive opportunities for hiking, biking on trails like the Great Sauk State Trail, boating on Lake Wisconsin, and exploring numerous nature preserves.

Life in Sauk County offers a balance of rural appeal and access to amenities. The public schools maintain a good reputation. The economy, while impacted by the COVID-19 pandemic, has seen a rebound, with particular growth in financial activities. Tourism, centered around attractions like Wisconsin Dells, remains a significant industry, drawing a seasonal workforce. Agriculture, including dairy, hogs, and cattle, also plays a role, with local farms and agri-businesses contributing to the economy and offering agritourism experiences. The county is also investing in broadband infrastructure to support remote work and local businesses.

[02] Market Snapshot

Housing Ratio
3.5x

Undervalued relative to economy

GDP Growth
+1.4%

Below national median

Home Prices
+4.6%

Outpacing national median

Climate & Terrain
-1.0

Below-average climate & terrain

Price/Rent
16x

Above national median (13x)

Housing looks undervalued at 3.5x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Sauk County U.S. National

The Numbers

DEMOGRAPHICS
Population
65,664
+0.36% YoY
Median Household Income
$72,930
Median Home Value
$227,500
+4.63% 12mo
Median Rent
$914
Average Annual Pay
$50,177
+2.8% YoY
Employment
36,498
+1.6% YoY
Income-to-Home-Value
0.3206
More affordable than average
Migration Inflow
4.42%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$309,000
Days on Market
79
Slower market
Months of Supply
6.3
Buyer's market
Sale-to-List Ratio
97.9%
Negotiation room for buyers
Sold Above List
25.0%
Listings w/ Price Drops
13.5%
Building Permits (2024)
539
Single-Family Permits
195

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$200M
TOTAL
PROJECT AMOUNT STATUS
Baraboo Sauk County Campus Redevelopment Plan
Sauk County / City of Baraboo
$50M Planned
Sauk Prairie Residential Development
Undisclosed Developers
$50M Under Construction
Great Sauk State Trail Bridge Build
Sauk County
$50M Under Construction
Broadband Infrastructure Expansion
Reedsburg Utility Commission (RUC) / Wisconsin Public Service Commission (PSC)
$50M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +1.4% 24 percentile
Population Growth +0.4% 45 percentile
Income Growth +7.7% 30 percentile
Vacancy Rate 1.1% 48 percentile
Home Price Change +4.6% 88 percentile
Rent Growth +9.7% 97 percentile
Price/Rent 16x 22 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Sauk County, WI a good place to move to?

Sauk County has a Boom Town Index score of 87/100, ranking #131 among 996 U.S. counties. With job growth at +1.6% and a median household income of $72,930, it's an above-average county on economic indicators.

Is Sauk County affordable?

The median home value in Sauk County is $227,500 with median rent at $914/month. The income-to-home-value ratio is 0.3206, which is more affordable than the national average.

Is Sauk County growing or shrinking?

Population growth: +0.4% year-over-year. Job growth: +1.6%. Home values changed +4.6% in the past 12 months.

Are people moving to Sauk County?

Yes — 4.42% of Sauk County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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