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Sheboygan County, WI

RANK #22 / 996  ·  POP 117,741  ·  WI

PROJECTED GROWTH: +4.0%

Sheboygan County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Sheboygan County?

Sheboygan County, Wisconsin, is recognized as the "Bratwurst Capital of the World" and the "Freshwater Surf Capital of the World," offering a unique blend of culinary and recreational identities. Located on the Lake Michigan shoreline, approximately 50 miles north of Milwaukee and 60 miles south of Green Bay, the county provides access to urban centers while maintaining a distinct community atmosphere. Commuting within the county and to nearby cities is facilitated by Interstate 43. The area features diverse natural landscapes, including sandy beaches, forests, and the Kettle Moraine State Forest, providing opportunities for hiking, biking, and water sports.

Life in Sheboygan County offers a balance of community and opportunity. The public school districts, including Sheboygan Area School District and Kohler School District, are noted for being above average. Transportation options include the Shoreline Metro bus service in Sheboygan, Sheboygan Falls, and Kohler, along with specialized services for elderly and disabled residents in rural areas. The economy is supported by manufacturing, with companies like Kohler Co., Sargento, and Johnsonville providing various job opportunities. Recent economic developments include new housing projects in Sheboygan Falls and Plymouth, and ongoing expansions by major manufacturers. The region's economic landscape is evolving with investments in energy sectors.

[02] Market Snapshot

Housing Ratio
3.2x

Undervalued relative to economy

GDP Growth
+3.0%

Above national median

Home Prices
+6.7%

Outpacing national median

Climate & Terrain
-0.4

Below-average climate & terrain

Price/Rent
17x

Above national median (13x)

Housing looks undervalued at 3.2x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Sheboygan County U.S. National

The Numbers

DEMOGRAPHICS
Population
117,741
+0.18% YoY
Median Household Income
$68,969
Median Home Value
$198,900
+6.71% 12mo
Median Rent
$863
Average Annual Pay
$63,379
+5.3% YoY
Employment
61,178
+1.2% YoY
Income-to-Home-Value
0.3468
More affordable than average
Migration Inflow
2.27%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$282,500
Days on Market
61
Slower market
Months of Supply
2.6
Seller's market
Sale-to-List Ratio
98.2%
Near asking price
Sold Above List
25.6%
Listings w/ Price Drops
16.1%
Building Permits (2024)
292
Single-Family Permits
232

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$339M
TOTAL
PROJECT AMOUNT STATUS
Onion River Solar Project
Alliant Energy
$150M Operating
Edgewater Battery Energy Storage System
Alliant Energy
$99M Under Construction
Founders' Pointe Housing Development
The Forward Fund, City of Sheboygan Falls, SCEDC
$50M Under Construction
Amazon Logistics Facility (Project Malibu)
Amazon
$40M Under Construction

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +3.0% 57 percentile
Population Growth +0.2% 38 percentile
Income Growth +5.5% 6 percentile
Vacancy Rate 0.7% 83 percentile
Home Price Change +6.7% 96 percentile
Rent Growth +8.1% 95 percentile
Price/Rent 17x 19 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Sheboygan County, WI a good place to move to?

Sheboygan County has a Boom Town Index score of 98/100, ranking #22 among 996 U.S. counties. With job growth at +1.2% and a median household income of $68,969, it's an above-average county on economic indicators.

Is Sheboygan County affordable?

The median home value in Sheboygan County is $198,900 with median rent at $863/month. The income-to-home-value ratio is 0.3468, which is more affordable than the national average.

Is Sheboygan County growing or shrinking?

Population growth: +0.2% year-over-year. Job growth: +1.2%. Home values changed +6.7% in the past 12 months.

Are people moving to Sheboygan County?

Yes — 2.27% of Sheboygan County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Winnebago County, IL 100 Madison County, NY 100 Oswego County, NY 100 Valencia County, NM 100 Taylor County, TX 100 Allen County, OH 100 Newton County, MO 99 Dodge County, WI 99