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Story County, IA

RANK #573 / 996  ·  POP 98,573  ·  IA

PROJECTED GROWTH: +0.5%

Story County shows below-average economic momentum. Growth signals are flat or softening.

[01] Why Story County?

Story County, Iowa, stands out as the home of Iowa State University in Ames, its largest city, which contributes to a dynamic local culture. Located in central Iowa, the county seat is Nevada. Story County is approximately 30-60 miles from Des Moines, with major highways like Interstate 35 and U.S. Highways 30, 65, and 69 providing transportation options. The landscape features gently rolling prairie interspersed with groves, offering outdoor recreation opportunities at places like McFarland Park and Hickory Grove Park, which provide hiking, fishing, and camping.

Life in Story County blends academic influence with a community-focused atmosphere. The public schools in Story County are highly rated, with several districts serving the area, including Ames, Ballard, and Gilbert. Most residents rely on private vehicles, though CyRide in Ames offers fixed-route bus services, and the Heart of Iowa Regional Transit Agency (HIRTA) provides public transportation throughout the county. The economy benefits from its educational institutions and ongoing investments in sectors like renewable energy and advanced manufacturing. Local economic development groups actively work to promote growth and job creation across the county's fifteen municipalities.

[02] Market Snapshot

Housing Ratio
3.7x

Undervalued relative to economy

GDP Growth
+3.9%

Above national median

Home Prices
+2.6%

Outpacing national median

Climate & Terrain
-3.5

Harsh climate or flat terrain

Price/Rent
18x

Above national median (13x)

Housing looks undervalued at 3.7x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Story County U.S. National

The Numbers

DEMOGRAPHICS
Population
98,573
+0.48% YoY
Median Household Income
$66,197
Median Home Value
$229,100
+2.62% 12mo
Median Rent
$991
Average Annual Pay
$62,615
+2.4% YoY
Employment
47,549
-0.3% YoY
Income-to-Home-Value
0.2889
More affordable than average
Migration Inflow
8.54%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$350,000
Days on Market
37
Active market
Months of Supply
2.5
Seller's market
Sale-to-List Ratio
99.0%
Near asking price
Sold Above List
19.6%
Listings w/ Price Drops
25.9%
Building Permits (2024)
198
Single-Family Permits
152

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$300M
TOTAL
PROJECT AMOUNT STATUS
Story County Wind Farm
NextEra Energy Resources
$300M Operating

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +3.9% 71 percentile
Population Growth +0.5% 51 percentile
Income Growth +5.8% 7 percentile
Vacancy Rate 1.7% 14 percentile
Home Price Change +2.6% 67 percentile
Rent Growth +3.3% 57 percentile
Price/Rent 18x 16 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Story County, IA a good place to move to?

Story County has a Boom Town Index score of 42/100, ranking #573 among 996 U.S. counties. With job growth at -0.3% and a median household income of $66,197, it faces some economic headwinds compared to faster-growing counties.

Is Story County affordable?

The median home value in Story County is $229,100 with median rent at $991/month. The income-to-home-value ratio is 0.2889, which is more affordable than the national average.

Is Story County growing or shrinking?

Population growth: +0.5% year-over-year. Job growth: -0.3%. Home values changed +2.6% in the past 12 months.

Are people moving to Story County?

Yes — 8.54% of Story County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Wayne County, MI 52 Somerset County, NJ 52 Pittsylvania County, VA 52 Whatcom County, WA 52 Jackson County, AL 52 Navajo County, AZ 52 Pitt County, NC 52 Lowndes County, MS 52