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Winnebago County, WI

RANK #49 / 996  ·  POP 171,197  ·  WI

PROJECTED GROWTH: +3.5%

Winnebago County ranks among the top U.S. counties across nearly every economic indicator.

[01] Why Winnebago County?

Lake Winnebago, Wisconsin's largest lake entirely within the state, anchors Winnebago County, a region known for its extensive trail systems and historical sites. Located in east-central Wisconsin, the county seat, Oshkosh, is approximately 80 miles north of Milwaukee. The community offers a blend of urban amenities and natural scenery, with nearly a quarter of the county covered by scenic waterways. Commutes are generally short, with an average travel time of 19.4 minutes for residents. Outdoor recreation opportunities include hiking, biking, fishing, boating, and in winter, ice fishing and skating.

Winnebago County offers a quality of life that attracts families and individuals, with highly rated public schools, including the Neenah Joint School District and Oshkosh Area School District. The economy is supported by a diverse range of sectors, with manufacturing being the largest industry. Recent economic developments include a $4.5 million Revolving Loan Fund approved by the county to support housing developments, aiming to attract new families and sustain local businesses. Additionally, projects like the Mill on Main multi-family unit in Oshkosh are adding new housing options to the area.

[02] Market Snapshot

Housing Ratio
2.9x

Undervalued relative to economy

GDP Growth
+2.4%

Below national median

Home Prices
+5.7%

Outpacing national median

Climate & Terrain
-1.4

Below-average climate & terrain

Price/Rent
14x

Above national median (13x)

Housing looks undervalued at 2.9x — home prices are low relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Winnebago County U.S. National

The Numbers

DEMOGRAPHICS
Population
171,197
-0.06% YoY
Median Household Income
$70,041
Median Home Value
$190,600
+5.68% 12mo
Median Rent
$880
Average Annual Pay
$64,380
+5.3% YoY
Employment
93,556
+0.8% YoY
Income-to-Home-Value
0.3675
More affordable than average
Migration Inflow
5.7%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$275,000
Days on Market
71
Slower market
Months of Supply
2.6
Seller's market
Sale-to-List Ratio
98.3%
Near asking price
Sold Above List
31.2%
Listings w/ Price Drops
11.9%
Building Permits (2024)
656
Single-Family Permits
293

Source: Redfin · Census BPS — Browse sales on Redfin →

[06] Score Breakdown

GDP Growth +2.4% 44 percentile
Population Growth -0.1% 27 percentile
Income Growth +9.6% 74 percentile
Vacancy Rate 0.9% 65 percentile
Home Price Change +5.7% 94 percentile
Rent Growth +3.5% 60 percentile
Price/Rent 14x 40 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Winnebago County, WI a good place to move to?

Winnebago County has a Boom Town Index score of 95/100, ranking #49 among 996 U.S. counties. With job growth at +0.8% and a median household income of $70,041, it's an above-average county on economic indicators.

Is Winnebago County affordable?

The median home value in Winnebago County is $190,600 with median rent at $880/month. The income-to-home-value ratio is 0.3675, which is more affordable than the national average.

Is Winnebago County growing or shrinking?

Population growth: -0.1% year-over-year. Job growth: +0.8%. Home values changed +5.7% in the past 12 months.

Are people moving to Winnebago County?

Yes — 5.7% of Winnebago County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

Winnebago County, IL 100 Madison County, NY 100 Oswego County, NY 100 Valencia County, NM 100 Taylor County, TX 100 Allen County, OH 100 Newton County, MO 99 Dodge County, WI 99